Smiling Bob and the Lighthouse

You've all seen "Smiling Bob." He's the mascot for Enzyte, the penis enlargement pill. Enzyte's parent company is now being fined a hefty 2.5 million bucks for basically lying about their products.

That sure is a large sack of money.

Enzyte's main problem is that they approached the subject in a very immature manner. They tried to make jokes that middle school kids would think are hilarious, and in the process ended up making claims that they couldn't back up. This fine is just the beginning, too... other lawsuits may explode, and they're probably going to get pretty messy.

Enzyte needs to take a page out of the cheap cialis playbook, and let the scenery do the talking.

Cialis isn't a penis enlargement pill; it's an erectile dysfunction pill. And what I appreciate most about the Cialis commercials is the wonderful use of subliminal messages.

Here's a description of the Cialis commercial. See if you can spot the subliminality:

Two old people are walking along a shore. The old man pops a pill. In the distance, you see a tall and streamlined lighthouse. There's even a small building attached to the base of this very phallic-shaped lighthouse. There are probably two nuts living in that small building, if you ask me.

This old guy needs some substinence, so he and his lady friend get some ice cream. The woman takes a couple licks from the ice cream cone, then shoves the entire thing in her mouth. She wipes her chin with a napkin.

I'm not making this up. This is a real commercial. But wait, it gets better.

Like I said before, they're walking along a shore. The waves crash into the shore, spraying white foam everywhere. From the camera's angle, most of this foam hits the woman.

Ah, Cialis. This is marketing at its finest.